SARASOTA, FLORIDA, September, 13, 2013 – Bradenton has served strong notice that it is out to win this year’s title of the Friendliest City, an award that slipped off its grasp last year, Sarasota Bay Real Estate reports. This contest forms the core of a nationwide tourism campaign to highlight Small Town America. Its prime mover is Rand McNally, a trusted online source of travel content, maps and directions.
Known as the Best of the Road program, this search focuses on these categories: Most Beautiful, Most Fun, Most Patriotic, Friendliest, and Best for Food. A sixth category has been included this year, Best in Geocaching, an offshoot of the participation of the travel portal Geocahcing.com and Good Sam Club, a global group of recreational vehicle owners. Great for exposure
More than 700 towns participated in this quest last year which in the process generated over 1 billion media impressions. The winners are decided via online votes from road travelers, town residents and their friends not only in the U.S. but also overseas.
The 2012 title as the “Most Beautiful Small Town in America” was won by Bardstown, KY, a recognition that contributed to significant revenue increases for local businesses, according to the president of the Nelson County Economic Development Agency, Kim Huston. The recognition, he added, put Bardstown on the map in a manner that no amount of traditional media advertising could. Visitors were driving 100 miles for a visit, and the town received many other national accolades.
Bradenton Area Convention & Visitors Bureau is spearheading the campaign for Bradenton to be installed as the 2013 Friendliest City in the Rand McNally’s Small Town America showcase. Significantly, the bureau has gained the backing of the city government. Bradenton Mayor Wayne Poston told media that it would be a natural for Bradenton to win with its “Friendly City” official slogan.
Bradenton homes for sale should also reap substantial benefits should the city figure well in this contest. Making it alone as one of the five finalists in the search should generate ample media exposure, Sarasota Bay Real Estate says. Entries which make it to this level will submit a video or a slide show of their attractions to help voters decide on the eventual winner.
On local attractions, Bradenton has plenty. One is Rivewalk Park which is a winner in itself. Just this March, Riverwalk garnered a first-place regional award as the top cultural, sports and recreation project in the region. The Tampa Bay Regional Planning Council conferred this citation during its 21st Annual Future of the Region Awards ceremony in St. Petersburg.
A finals berth for Bradenton would provide a boost not only on attracting potential visitors. It can also open complementary tools for property brokers and prospective property buyers, Sarasota Real Estate says. The finalists and winners will be featured in Good Sam Club’s Road Trip Planner, a new online tool to help road travelers organize and plan their trips and their stops along the way.
Each category winners will likewise receive a free custom online travel guide and iPhone app. These technological tools are perfect for promoting the winning towns to travelers across America. Additionally, Geocaching.com will award a free GeoTour to the Best for Geocaching town. Through the Geocaching smartphone app Geocachers worldwide will be able to use the GeoTour to check out the town’s best places via strategically placed geocaches.
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