Palmetto Takes Strong Strides to the Future


SARASOTA, FLORIDA, November 23rd, 2016 – Include Palmetto amongst the hubs of future growth in Manatee County. This city has recently stepped the gas on various local developments including a planned seven-story residential building off Haben Boulevard.

This development, planned for 150 units in a 6.3-acre site, was approved in early November by the Palmetto city commissioners. Its location sits directly across west of the Manatee School for the Arts and just north of Riviera Dunes, an upscale destination for searchers of Palmetto homes for sale.

Riviera West LLC, based in Maryland and with local offices in Sarasota, is behind this new Palmetto residential project. Its site was already approved in 2006 for a total of 60 units within three-story townhomes. The developer early this year sought an increase in density and a change in the project’s original conceptual design, which required review and approval from the city’s commissioners.

Coming Soon: Sheraton Starwood Hotel

Palmetto Takes Strong Strides to the Future

Separately, the Manatee County Commission unanimously approved in September the development of a 250-room hotel next to the Bradenton Area Convention Center in Palmetto. Also sitting just southwest of the Riviera West project, it is touted as Manatee’s first full-service hotel and will banner the Sheraton Starwood brand.

This hotel will be developed under a 27-month timetable which calls for the construction of 204,150 square foot accommodations within a six-story building. Its blueprint also includes 17,870 square feet of space for public functions, plus a 150-seat café and 240-seat restaurant, which upon completion should all help push market interest in nearby Palmetto homes for sale.

In addition, the hotel will feature a fitness center with a pool and an 18,000-square-foot entertainment complex. Besides concierge service, the hotel will likewise feature shuttle and water taxi services to local attractions.

Local Economic Driver

The economic impact that this hotel will bring to Palmetto is indeed something to look forward to. A recent case in point is the city’s positive experience with the company It Works! which moved its corporate headquarters here from Michigan in 2014.

This company, which markets wellness, beauty, and lifestyle products via independent distributors in 21 countries, has created 127 new jobs locally. It has also reportedly invested some $10 million for the purchase and renovation of its new headquarters located near the Manatee River at 908 Riverside Drive.

What’s even more, the manpower complement of its offices in a four-story building has not only grown to 173 employees. The regular corporate events of It Works!, such as training, entertainment, and team-building, have also brought strong ripple effects on the local economy.

Tailwind for Palmetto Home Sales

In July, this company hosted 15,000 of its business partners from all over the U.S. and overseas for its green carpet event held at the Bradenton Area Convention Center. The influx of these visitors generated a significant increase in business activity for local hotels and retail establishments. It likewise helped market local attractions to include not only life and leisure spots but also the region’s enticing array of residential communities.

Already, the robust sign of good things to come in Palmetto appears reverberating in the city’s housing market. Early this November, new listings of available Palmetto properties are already near 20 resale residences. In the prior month, the upbeat mood in the city resonated in some 50 local residences marked as sold in the MLS of Manatee homes for sale.