Priming Up for the Millennials’ Market


SARASOTA, FLORIDA, June 16th, 2016 – Marketing efforts directly addressing millennials is one slant that prospective sellers of Manatee or Sarasota homes for sale may want to seriously consider in 2016. A recent study of the National Association of Realtors (NAR) indicated that home buying for this demographic group aged 35 and under has been increasingly growing stronger in the U.S.

The NAR research, titled Home Buyer and Seller Generational Trends, showed that millennials took 35 percent of total 2015 home sales, registering an increase from the 32 percent posted in 2014 and accounting for the biggest slice among all age groups for the third straight year.

Millennial-friendly Mechanisms

Priming Up for the Millennials’ Market

Significantly, local mechanisms are being strengthened to both attract millennials and retain the crop of young professionals in Manatee and Sarasota counties. Through these initiatives, it is hoped that two neighboring metros of Sarasota and Bradenton can soon be in the league of Jacksonville, Tampa, Miami, and Orlando which were recently ranked amongst the top 10 U.S. destinations for millennials moving out from various points of origins across the country.

One of these pump-priming efforts has been initiated in Manatee County by the young professionals themselves. In April 2016, they successfully launched the first Millennial Con (Millicon), a conference designed to empower and equip the “twenty and thirty somethings” with the tools to help them shape their communities and be invested in them. The conference organizers stressed their hope that through this inaugural event, local leaders and decision makers will also stop talking about millennials but rather start talking to millennials.

Advocating for More Affordable Housing

A meet-and-greet session with elected local officials was one of the major activities during the Millicon. Here, the millennials had a chance for a Q&A period with county commissioners to advocate for various concerns such as more affordable housing. The conference likewise tackled the establishment of a strong internship program critically important not only in the development of young employees but also vital in growing the employers’ businesses.

Notably, ways on improving local employment prospects for young professionals have also been laid out recently in a separate conference by the Lakewood Ranch Business Alliance. These private-sector efforts seek to address the alliance members’ desire to attract or retain top workforce talents and prevent a brain drain in local human resources.

Other Millicon resource speakers provided the attending millennials insights on ways towards a sustainable lifestyle and green living. Likewise covered in the conference were avenues for entrepreneurship and the paths to financial stability which support big ticket purchases like a home or a car.

Affordable Park Place Homes

Some solid millennial-friendly attributes are already in place upon which Bradenton and Sarasota can build on. Besides the recent efforts at improving employment opportunities for young professionals, these metros can also bank on the warm Florida weather and affordable homes in new communities that were launched very recently.

In Bradenton, one of these developments is Park Place at a 16-acre site on 53rd Avenue East. Planned for 58 single family homes, this community is an ideal choice for millennials seeking Sarasota or Bradenton homes for sale at entry-level prices in the $200s.